How Boost Is Bringing Brand Products to Love Island

Boost is the official beauty provider, Beauty Partner for Love Island. We work with our brand partners on how can we bring the brand products into the villa? It's very natural. You know, this is whether that's kind of electrical products like air dryers,. Whether that's make up, whether that's fragrance, whatever it is. Oli: I think it's an evolution away from just a pure performance focus to something that's quite equity-based.