78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
Introduction
Daniel Torres and DeFran Rosario host the FMCG Guys. This week's topic is retail media, which has made an impact in Europe this year. Daniel: "I think for a lot of reasons, but I think first and foremost is the potential that it represents"
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