78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
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Introduction
Daniel Torres and DeFran Rosario host the FMCG Guys. This week's topic is retail media, which has made an impact in Europe this year. Daniel: "I think for a lot of reasons, but I think first and foremost is the potential that it represents"
Transcript
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