78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
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The Voice of the Retailer at the FMCG Show
Oli Sheyer is the only media director of Boots, UK's largest drugstore slash pharmacy. Sam Knight is chief executive officer of Shoper Media Group or also known as SMG. They were accompanied by two experts in retail media from the retailer side. Oli: "I'm super happy to come on today and talk a bit more about what we do"
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