The Importance of Relevance in Retail Media

Ollie: I think the thing is all about relevancy. And that comes in the more personalized content versus more generalized so, and I think hopefully it should give a shopping experience. Sam: The reason we actually called the business threefold is because it needs to be a win-win for both retailers and brands. Ollie: If you were to go back and give yourself one piece of advice,  being able to look back on all you've learned over years of professional experience would be my top tip.