78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
The Impact of Retail Media on the Retailer Brand Relationship
Gloria Borger: Glaub Island is kind of going back to a theme that Sam, I think you may have referenced earlier. She says it does harken back to those product placement opportunities in the 50s and 60s. "It's really about how we communicate better together," she said. 'I'll make sure that we're showing up properly'
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