78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
The Importance of Retail Media
"Great episode of frame, had a lot of fun. What are your key takeaways? There are many, probably too many for us to cover in this recap," says host Daniel Treisman. "I really enjoyed Sam and Ali walking us through some of the similarities and differences between loyalty card data and retail media."
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