How to Optimize Your Media Spend to Increase Efficiency

GIL has connected our data pretty much to all elements of the funnel. For brands that have a specific target audience, a specific demographic or a specific ambition and objective, it creates a lot more efficiency in their spend. But then also you can deliver much more personalized campaigns. So really looking at each group of customers by a product and being able to tailor that message, I think offers lots of potential there.