78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
The FMCG Guys
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Boots and SMG: A Good Partnership
Sam Knight is the CEO of SMG, a group of agencies that specialise in retail media. His company works with Boots to set up brilliant retail media networks and centres. Oli Hunter has been at COVID for 10 years as head of digital strategy. He says he's seen an amazing boom in sales over the last year or so. And now we're still dealing with another crisis in the shape of cost of living.
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