The Internet Marketing Podcast #603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
4 snips
May 27, 2021 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 2min
Do You Think Customer Insights Are the Same?
01:46 • 2min
What Is a Customar Insight?
04:12 • 2min
What Are the Four Types of Insights?
06:33 • 3min
How to Segment Your Customer Segmentation
09:20 • 2min
How Can Propensity Models Be Used to Predict Customer Behavior?
11:45 • 2min
Customer Analytics
13:47 • 3min
What's the Antithesis of Using Better Analytics and Customer Intelligence?
16:19 • 3min
The Three 60 Degrees of the Customer
19:00 • 5min
Do You Know Your Bias?
24:09 • 2min
Are You Seeing Companies Capturing and Using Voice Data for Meaningful Insight?
26:05 • 2min
How to Stay on Top of Emerging Trends
27:57 • 3min
Is Critical Thinking a Skill That's in Demand?
30:46 • 2min
Are You Overwhelmed With Quarterly Targets?
32:19 • 3min
The Why and the Who of Customer Integration
34:58 • 2min
The Who and the Why
36:51 • 2min
Do You Have a Vision for the Future?
39:19 • 2min
Getting Out of Your Comfort Zone
41:31 • 5min
Do You Need Data Analysis Skills to Create Remarkable Marketing?
46:11 • 4min