#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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The Why and the Who of Customer Integration
i mean, there are typically two ways in which you would discover a category. And that would come from either a market insight or a technology insight. A market insight would identify a new ity that could be met by building a new technology. So to give an example of uber, the problem already existed. Of you stood on a street corner in london in the pouring rain, and you had no idea if there was a taxi in the vicinity or not. That problem existed. But uber found a brilliant new way to solve that with new technology. i'm also interested to know whether you think the why and the who can come from all that previously discussed information about customer insight. Do you
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