#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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What Is a Customar Insight?
The aim is to equip yourself with nuggets of information that help you to serve your customers better. For an insight to be actionable, they should tell you something new, rather than confirming your existing knowledge. So really it's about deeply understanding your audience from their perspective, er, not from your perspective.
Play episode from 04:12
Transcript
