In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.
In this episode we discuss:
- Have the principles for gleaning customer insight changed over the last 20 years?
- What makes an insight insightful?
- The 5 sources of data you need for meaningful marketing analysis
- What's the #1 obstacle that prevents customer insight from being gleaned?
- Why monthly or quarterly marketing targets might actually prevent remarkable marketing
- Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights
Referenced on this episode:
Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/
CONNECT WITH CHRISTINE / SOPHIA MARKETING
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
Hosted on Acast. See acast.com/privacy for more information.