#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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The Who and the Why
If go to the principles of divining your who, which i think is which category you in, the most exciting companies create. They're not disruptors, they're creators. And some examples of that are, we talked about uba, but ar b and b, you know, on demand places to stay,. Or if we go way back into history, birds eye designed a new category of frozen foods. Do you have any personal favors that make you smile? I think vban b or hoober's just a great example of m the ability to think differently.
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