#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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How Can Propensity Models Be Used to Predict Customer Behavior?
propensity models can be used to predict the behaviour of your customer. So it could be the likelihood that customers are going to respond to an offer, likelihood to make a purchase or likelihood to churn. And they can use to be to build profiles of typical customers or to identify or target other potential customers with similar profiles.
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