#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
00:00
Are You Overwhelmed With Quarterly Targets?
Buti: I think everything we've talked about, it should be pretty obvious about how that lends itself to insight useful and remarkable marketing. This leads nicely on to this remarkable marketing ariends. Buti actually want to start on that last point, which was about pace and maybe patience. So i remember reading that you were talking about how marketers are overwhelmed with quarterly targets. And so i wanted to know, again, whether through research or personal experience, do you think that for marketers out there, they can do better work if they have longer term targets? Absolutely.
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