#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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Do You Think Customer Insights Are the Same?
In two thousand and eight, you secured your doctorat. And that's where the original intention came to write the book. But 12 years later, i like to think that this is a much better book because customer insight is much more main stream now. I interviewed 33 marketing practitioners and academics from around the world who were all experts in their fields. So they generously shared their opinions and their case studies for the book. The third big difference is that artificial intelligence, on machine learning, is being used more and more in marketing.
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