
#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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What Are the Four Types of Insights?
There are four main types of insight. I've got them noted as market predictions, customers segments, propensity models and customer analytics. So it's all set here. You got to be really clear about what your objectives are and what you're intending to do with those insights. And that leads nicely into this area of how to then surface these action af le these meaningful insights.
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