#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
The Internet Marketing Podcast
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How to Stay on Top of Emerging Trends
As the technology evolves and we get more access to that data, my assumption here is that we're actually going to get a whole new world of insight about how you talked. I mean, another great example is with search. If you're doing a search where you're asking a question, it's more likely to be a long tail search rather than just an individual word. So that has a big impact on on s o if you're only looking at the search terms that people are typing intor into a browser,. You need to also think the more long tail search terms. And acturally, you might be better off creating your content around those long tail search term, rather than individual words
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