Introduction

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.

In this episode we discuss:

• Have the principles for gleaning customer insight changed over the last 20 years?
• What makes an insight insightful?
• The 5 sources of data you need for meaningful marketing analysis
• What's the #1 obstacle that prevents customer insight from being gleaned?
• Why monthly or quarterly marketing targets might actually prevent remarkable marketing
• Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights

Referenced on this episode:

• Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt

Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

• [Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L
• [Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn
• Jolt by Richard Tyler: https://amzn.to/3voHyoo

CONNECT WITH CHRISTINE / SOPHIA MARKETING

• https://uk.linkedin.com/in/drchristinebailey
• https://twitter.com/christinebailey
• https://www.sophiamarketing.co.uk/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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