Everything Is Marketing

Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Oct 25, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
Ugmunk - How Did You Get Your Word Out?
02:17 • 2min
3
The Way That People Find and Engage With Ugmunk
04:38 • 3min
4
Are You Keeping Your Customers Back?
07:38 • 2min
5
Purple Cow Thesis and Principle of Remarkable Products
09:16 • 3min
6
Behind the Scenes Content Builds Anticipation
12:15 • 3min
7
Are You Looping People In?
15:00 • 3min
8
The Relationship Between Product Design and Marketing
17:33 • 2min
9
How to Construct a Landing Page?
19:34 • 4min
10
Kickstarter
23:22 • 5min
11
Kick Start
28:28 • 2min
12
How to Make the Most of a Kickstarter Campaign?
30:30 • 3min
13
Kick Starter Pricing
33:23 • 2min
14
The Value of Just Getting at First
35:25 • 2min
15
How Do You Think About Pricing for Ukmunk?
37:02 • 2min
16
Do You Discount Coupons?
39:17 • 2min
17
How Do You Get to That Three Times a Year?
40:59 • 3min
18
Working From Home
43:34 • 5min
19
Is Your Email List Valuable?
48:10 • 2min
20
Ike Ot'm Just Digesting and Looking for Inspiration
49:51 • 3min
21
Design Is the Structure That Makes That Product Work
52:41 • 2min
22
Product Photography and Video - How Do You Show It Off?
54:19 • 3min
23
The Challenges You Can't Survive
57:05 • 2min
24
The New Headquarters and Warehouse
59:18 • 2min
25
Is Apple Overused in the Marketing World?
01:01:18 • 4min
26
Everything Is Marketing, Everything Is Branding
01:05:00 • 3min