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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

Do You Discount Coupons?

Casette is a small business, and with not the huge margins that you'd see from from a lot of companies. I've tried to really stay clear of that slippery slope of getting into discount mode. We try to limit that so that it's, it's exclusive and and people aren't expecting a deal every single week. But i'm trying to be really conscious if like, let's keep these three times a year exclusive and that's it.

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