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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

Everything Is Marketing, Everything Is Branding

lincon: When i say everything is marketing, which is the title of e show, what does at mean to you? What comes to mind? jeff: I think we hit on it some with the product, with the story telling, the brand. Lincon: Your ability to run a successful kick starter campaign is largely dependent on your ability to build an audience beforehand. And make sure to check out ugmunk, especially their new analad product, which i just bought right after this recording.

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