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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

The Way That People Find and Engage With Ugmunk

i think the way that people find out about ugmunk is still pretty much a one to one relationship. And i think my goal has always been, as seth goden calls itt, to make remarkable products where the products are so good you can't help but tell people about them. So i think social media has got a huge impact on getting out there. I'm not talking about like we've pumped, ah, you know, six figures into facebook adds every month. This is literally just posting the scenes, posting product launch stuff, posting pictures of my family. There's been no real marketing strategy to it. But i think people have followed my journey as a designer and

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