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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

Ugmunk - How Did You Get Your Word Out?

i've been running ugmunk for almost 13 years, which sounds like eternity, especially in internet years. Designing tea shirts that i wanted to wear was really my business plan forsay,. People started buying them, started getting featured. This is he very condensed time line that led to, hey, i think i should make more of these. And people were asking for more. Kept going, kept building. A lot of i won't get into this, but just tons of wor to mouth, and like, very organic grow growth from two thousand eight to where we are to day, and two thousand 21. The thread that ties it all together is really that i've been designing

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