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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

The Challenges You Can't Survive

I like to just jump in and really understand how things are, especially from a visual side, but all of the technical side. All o running a business is really that, is understanding, like, how does this work? How can do it? Figuring it out, messing up, trying again. That's the scrappiness that i like about the way we are,. We're still super small on the back anim an. You know, we're held together by a lot more duck tape and and shoe strings or whatever than youd probably oud imagine. But we're able to present through our web, sit through our design, spending all this time designing every email tat we

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