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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

CHAPTER

Kick Starter Pricing

The idea of scarcity is a huge part of what makes a kick start or a kick starter. I've seen discounts up to 50 % off just for the ouof being a kick starter backer. But i've also seen people launch it at full price and just sa, here's the thing we want to make. This is the amount of money we need to raise if you want to be the first one to get it back at this tiar. Sometimes just that being first in line is enough to get people to say, yes, i'm willing to take the risk.

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