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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

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How Do You Think About Pricing for Ukmunk?

Ukmunk is an independent brand and not a huge manufacturer. 99 % of their revenue comes from selling individual products to consumers. They get to dictate the price, so they don't have to worry about line sheets at trade shows. But there's many times where our cost creep up higher than we'd like. And it's also a feel thing. I think it's into the value of the product, what we think it's worth.

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