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Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality

Everything Is Marketing

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Kick Start

"Kickstarter is this kind of amplifier where you take the process of building a public and showing behind the scenes, and then you give it like a public place on a third party," he says. "It builds this momentum in a way that's also, at maybeve more authentic, because it's not just you, right? It's kick starters, you know, the one that's showing the numbers and is giving them behind the scenes."

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