Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
Is Your Company's Ideal Customer Profile?
02:08 • 2min
How Do You Define Your Ideal Customer Profile?
04:32 • 2min
Is Your Ideal Customer Profile Your Aspirational Customer Profile?
06:29 • 2min
The Secret to Success in Private Equity Markets
08:30 • 2min
The Ideal Customer Profile Is Important to Sales and Marketing
10:56 • 3min
The Product Road Map Is Not What We're Advertising
13:30 • 2min
How to Build an Ideal Customer Profile
15:17 • 2min
Getting a Quantitative Look at Your Customer Data Base
17:12 • 2min
How to Gather Quantitative Customer Data From Your Portfolio Companies
19:10 • 3min
What Do Red Flags Mean Within the Ideal Customer Profile?
21:53 • 2min
Building a Targeted Account List
24:09 • 4min
Wind Loss Analysis - How to Make Ice Pie Stick
28:38 • 3min
What's Your Ideal Customer Profile?
31:20 • 2min
How Do You Know if Your Customer Profile Is Working?
33:14 • 3min