The Secret to Success in Private Equity Markets

If you don't have a target, your pretty legwit, miss rit. Soi'll quote dave kellog pretty ofen on this podcast, but i think he says, if you don't know who you're selling to, you're going to have trouble targeting them. And the secret here is that there's, there's riches in niches, right? If you can get down to the level of, hey mister and missus, i t director in financial services for a company of this size with these buying triggers, all of a sudden i could probably talk pretty intelligently about what you're going through, what you've tried to pass to solve that problem