The Ideal Customer Profile Is Important to Sales and Marketing

The ideal customer profile is not just important to sales in marketing, but to the whole company eause it dictates where we think we're piratizing resources. If you have a more consistent flow of new customers that more or less look like each other, eventualy oure going to get into a bit of a rhythm. And so when you talk about avoiding technical debt, and you talk about being able to put your arms around your product road map, versis your product roadmap getting a little bit out of control and being more reactive,. there 's a ton of benefits to do in this.