How to Gather Quantitative Customer Data From Your Portfolio Companies

We try to avoid with is we often hear anec data from some of our portfolio companies of, oh, we sell really well to these customers. But if you were to take a step back and look polistically at their customer data set, it shows you something different. So that's step one, gathering quantitative customer data. The second thing that we usually do is We have a series of workshops with our portfolio companies to gather the qualitative feedback. If you're not forcing conversations about either the verticals that you're going after, the personas that matter the most in the buying process, or what your true competitors or competitive alternatives are,  the risk of this knot sticking is probably