Defining Your Ideal Customer Profile
Private Equity Funcast
00:00
Is Your Ideal Customer Profile Your Aspirational Customer Profile?
Our ideal customer profile is not our aspirational customer profile. This is who you best serve to day, which is usually a pretty good indication of your current customer base. And that's especially important for the companies that we invest in. Were buying founder on sofmore companies, and many cases that have been around for decades.
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