SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Advanced Customer Acquisition Cost (CAC)

Jul 18, 2023

27:38

Highlights

AI Chapters

Episode notes

How to Calculate a Sales Cat Ratio

02:25

The Importance of Consumption Pricing

02:09

Introduction

4min

The Importance of Using the CAC Ratio in Combination With Growth Rate

2min

How to Calculate CAC Ratio in a Board Meeting

2min

How to Calculate a Sales Cat Ratio

2min

How to Measure Cat Ratio When Ramping Wraps

2min

How to Calculate a Sales CAC Ratio

3min

How to Calculate a CFO's CAC Ratio

2min

How to Calculate NRR

3min

The Importance of Consumption Pricing

2min

10.

The Importance of Consumption Pricing in SAS Metrics

3min

11.

How to Calculate Net Revenue Retention Rates for SaaS Companies

2min

12.

The Importance of Cack Payback Period

2min

The Metrics Brothers discuss advanced topics and uses of Customer Acquisition Cost (CAC) and the CAC Ratio. On the surface CAC and CAC related metrics appear easy to understand, yet in practice there are many nuances, considerations and approaches to optimize the insights provided by CAC.

During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss those advanced topics, and provide a little entertainment along the journey to using CAC in your SaaS company.

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