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2min chapter
Advanced Customer Acquisition Cost (CAC)
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Calculate a CFO's CAC Ratio
CEO: We do a three-year deal and we're really good at building in price escalators. Some people I've seen them divide that by three and say, it's a 200 K AR deal. So look, to me, I would call it a 100 K deal and get a great NRR off it. But what do you think?
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