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2min chapter
Advanced Customer Acquisition Cost (CAC)
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Calculate CAC Ratio in a Board Meeting
CAC ratio in context of growth rate is meaningful. People really need to better understand that, says Cevallos. ramping potentially makes it hard to answer because everyone knows how many fully ramped reps there are. But you might say, well, 10 of the 20 are fully ramped,. but that's that's not enough information to analyze things.
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