Advanced Customer Acquisition Cost (CAC)
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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The Importance of Using the CAC Ratio in Combination With Growth Rate
CAC, especially the CAC ratio, is really not a great standalone metric. It's usually in context, like, it's a function of growth. What do you think about using CAC ratio in combination with growth rate? So I think it's absolutely essential.
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