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2min chapter
Advanced Customer Acquisition Cost (CAC)
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
The Importance of Cack Payback Period
David eyes: I have called and will continue to call cack payback period the most misunderstood SAS metric. So we're going to have to end this episode. And we didn't get to talk about how all these nuances around cack and cack ratio impact cack pay back period. You think we should do a whole episode on cack Payback Period, Dave? Yeah, we absolutely.
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