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3min chapter
Advanced Customer Acquisition Cost (CAC)
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Calculate a Sales CAC Ratio
Ex-CMO says sales leaders are better negotiator than the marketing leader. "If you do nothing, I guarantee you that ratio will go up" CAC ratio is supposed to be about subscription base and not customer lifetime value.
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