SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Advanced Customer Acquisition Cost (CAC)

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

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How to Measure Cat Ratio When Ramping Wraps

The best way to measure cat ratio when you're ramping wraps is ARR per fully ramped wrap, in effect. You can either look at ARR from ramp reps divided by the number of ramped wraps,. Or you can look at ARr per RRE which is a math nerd, is the one I prefer. And that would be my sales productivity.

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