Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey

“Persuasion doesn't mean to manipulate. Intention is everything. If it isn't in the best interests of the person you're persuading, you probably shouldn't do it.”

— Dave Lakhani

This week Sachit (@sachitgupta) chats with Dave Lakhani, former Entrepreneur, Founder, C level executive and event producer. As a founder, Dave started more than a dozen successful companies. Several of the companies he led have been on the coveted Inc. 500 list. He successfully set new sales and marketing records at every company he was with. As a consultant, he worked with more than 500 companies to develop profitable growth strategies. As a professional speaker, he addressed more than 2 million people in the past 15 years, and his books have reached hundreds of thousands of people.

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02:53 - Three things that people want in life

08:25 - What makes Donald Trump a great influencer and persuader?

19:35 - How to read people and spot lies

32:45 - Practical tactics and hero’s journey

58:46 - Books recommendations