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Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey
Conscious Creators — Make A Life Through Your Art Without Selling Your Soul
Persuasion Is Vital and Critical
"I was willing to accept the pain of him not doing what I want in order to have the comfort of knowing I could swim in my pool, right? So you have to think about this very carefully," he says. "You can't change people's minds enough, but you can change their behaviors."
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