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How Do You Make Things Go Viral?
People can't wait to share this message with somebody else because they had such a brilliant breakthrough themselves, right? They're struggling with something their whole lives. And now they're like, oh my God, I have to tell everybody. That's what turns them into the evangelist and they can't stop sharing. So it really is that, but you also are trying to layer on emotion in this, right? You're trying to get people engaged in this.
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