Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey
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Leverage Cognitive Bias, Right?
You leverage authority and expert status, right? So I am telling you there are people who can do this thing. And that meets them where they're at, like you were saying before. Meet somewhere they're at and it stimulates a little bit of curiosity. If you've identified these people well, you've identified your avatar as well. They go inside and they're like, yeah, this is who I am. You appeal to their emotions. Like this is what's happening to you, right? This is what's happened to you. This is the path you're on, right? And that's the lead into death, right?
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