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What Are They Questioning?
Marketing is like a triangle, and maybe things like email and remarketing are multiple points. So how do you figure out what you're saying in those or at different points of this? What you would say in each one of them? Or what sort of messaging to use? It goes back to this other idea is what are they questioning, right? What are the things in the ordinary world that they'requestioning? And so that's what you're talking to about them. Like what is your experience? That's what you were asking. Then look at this application of persuasion, right? Point it out, then question it.
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