Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey
Conscious Creators — Make A Life Through Your Art Without Selling Your Soul
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How Many People Will Take the Red Sugar Pill?
The best persuaders change behaviors, not minds. Lines are too malleable. Behaviors and beliefs are not. Once people believe something, once they've created a behavior over and over again, it's very difficult for them to get out of that process. As a content creator, you have to be very conscientious about your words. You know what emotion that you're trying to get from people? Pick your words very carefully.
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