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Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey
Conscious Creators — Make A Life Through Your Art Without Selling Your Soul
The Emotional Amplification Step
There's a bunch of stories that every marketer has to tell. We need to get a salvation story, that sense of like having found the truth. A future experiences story, right? So this is a company that I work with that's a professional employer organization. And so the call to adventure for them was, have you ever said, I love my business, but not the employees?"
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode