5min chapter

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul cover image

Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

CHAPTER

Spot Lies in Person and Copy

When people lie, they carefully minimize self-reference. convoluted phrasing in detail is also a general indication of being truthful. They tend to create stories or lies in the simplest forms because complex lies are difficult to create on the spot with success. The hero's journey is one of the best tools for creating persuasion.

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