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SEO, AdWords, and Adwords - What's the Difference?
People are looking for answers and they're seeing over and over again the answer, right? Your ads are the answer to the problem that they're having. And it's things like webinars, more email, more ad words and more Facebook ads. This is where SEO goes too, right? This is where you're pulling them deeper and deeper and deeper into content. Then the death and resurrection, that's when they decide to make the buying decision,. Or they don't, right? So this is abandoned carts. It's all those kinds of things that people engage in when they're happily buying or they just happily purchase. But if they didn't, you want to give them plenty
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