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The Rise of Donald Trump
In the next section, we're going to talk about the rise of Donald Trump and really just analyzing it from the lens of influence and persuasion. So why does he get so much traction? Well, you know, the answer is he's an authoritarian leader, right? And he is also, if you look at Hoffer's model, right, the true believer. The problem is powerful story of Victor format. He breaks key elements down into easily remembered and understood sound bites. I'm going to make America great again. Anybody can understand him. There is nobody who doesn't understand him.
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