Dave Lakhani — How to Start a Movement: Growing Up in Cults, Persuasion vs Manipulation, and the Hero’s Journey
Conscious Creators — Make A Life Through Your Art Without Selling Your Soul
You Know, You're Not Trying to Make People Feel Worthless, Right?
"We're not trying to make people feel worthless here," he says. "What we're trying to do is identify those people to move into that evangelism stage of people who feel like they're more successful because they're part of this movement" He talks about the emotional amplification of persuasion and how it can help overcome phobias, for example. 'When you turn around the corner of your house and there's a rattlesnake standing there and you almost step on it, now you are scared'
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